Oggl has launched.
Hipstamatic’s brand new iOS photo sharing application is now available for download in the Apple Store. I had the privilege of beta testing Oggl and with a week since the launch to toy around with it more I'm a believer. Oggl merges all the lenses and filters from the original Hipstamatic app with an artfully redesigned interface, a community driven spirit, some amazing new features, and singular focus on beautiful photography.
The first thing anyone will ask is how is this different than Instagram? Simply put the quality of the photography.
Oggl is about "creating a community of creative people capturing & curating their lives through photography." It isn’t reposting memes, screen shots of notepad dialogues, paragraphs of hash tags, bros sharing abdominal pictures from their bathroom, or preteen girls placing filters over their duck faces.
Oggl is a big step up from Hipstamatic's original photo sharing app. The redesigned personal timeline boasts a clean, minimalist look, that isn’t cluttered with comments. Just tap an image and up pops the user information, location of the shot, and the gear combination it was shot with. You can save the combination used by the artist as a favorite or choose to shoot with it right then. Another great feature is the ability to customize your photo feed between followers, editors choices, shots of the city (currently San Francisco), global photos, and what’s hot – the top trending photos.
On the shooting side, Oggl allows you to shoot manually or use five pre-loaded “favorites” for situational shooting: Landscape, Food, Portrait, Nightlife and Sunset. Your favorites are completely customizable and you can make an inventory of your own. With roughly 30 individual lenses and films - plus more released monthly – Oggl’s abundance of combinations is a photo junkie’s dream.
One feature unique to Oggl is the ability to “curate” someone else’s work. This allows you to save someone else’s user’s picture into your personal catalog. Allowing other users to save and showcase your work further drives the community spirit embedded in the soul of this app; it's a great touch.
With the cross platform integration of Oggl into Hipstamatic’s monthly magazine SNAP - a super cool lifestyle magazine boasting 250,000 subscribers worldwide –there is longterm potential and a great outlet to share you photography with the world.
- Beautifully designed interface
- Abundance of gear combinations give you tons of options for your photos
- Ability to Curate someone else's work
- Lots of customization with gear and filtering photos
- Cross platform integration with SNAP Magazine
- App is invite only at the moment
- Free users don't have access to all the effects
- Will freeze up or get buggy at times
With Oggl, Hipstamatic is pushing the quality and creativity of iPhone photography forward. In many ways Oggl is a manifestation of the soul that drives Hipstamatic; a lifestyle and culture brand founded by graphics designers, artists, photographers, and lovers of all things cool.
Oggl is a refreshing step up for iPhone Photography lovers everywhere and it will feel like a whole new photo sharing experience. Give it a try.